How it works

From a late-night DM to a booked call.

The same six steps run on every conversation, whether you are watching or asleep. Setup takes most high-ticket coaches about fifteen minutes.

Claim a founding spotSee the difference
012 minutes

Connect Instagram

Link your Instagram Professional account through Meta's official flow. Bookyn receives your DMs through the Graph API, so nothing is scraped and your login is never handled by us.

0210 minutes

Tell it about your offer

Who you help, what changes for them, how you price it, and what you will not promise. This is what the scoring is measured against, so it is the part worth doing properly.

031 minute

Pick how much rope it gets

Co-Pilot drafts and scores while you approve every message. Autopilot replies on its own. Change it per conversation and take over mid-thread whenever you want.

One conversation

Six steps, every time.

Nothing here is a form the lead filled in. Every signal is read from the conversation itself.

1

A DM lands

Someone replies to a story at 11pm. Nothing is qualified yet, and this is where most leads go cold waiting for you to wake up.

2

Bookyn reads it

It parses what they actually said rather than matching keywords: a specific failure pattern, described in their own words, with no mention of price yet.

3

The score moves

Ideal Client Match climbs as they describe their situation, and the lead advances through your pipeline on its own. At a glance you know which one to answer first.

4

An objection surfaces

They mention two programmes that did not stick. Bookyn flags it as a trust objection rather than a price one, which changes what should be said next.

5

You get the words

A reply built from their own words, in the voice Bookyn learned from messages you wrote yourself. In Co-Pilot nothing sends until you press send.

6

It books itself

They pick a time, the event lands on your calendar with a meeting link, and the invite goes out over email and back into the DM, the channel they actually read.

The difference

Same lead. Same 11pm message. Three very different outcomes.

Most tools either reply too fast to mean anything or too slow to matter. Bookyn reads the conversation, scores the lead and works it to a booked call, in your voice.

Reply bot
Fast, and obviously a machine
Lead lost
11:04 PM
saw your 12 week post. do you take people who've fallen off before?
Thanks for reaching out! Book your FREE strategy call here: bit.ly/coach-call-now
11:04 PM · replied in 0.4s
i asked if you take beginners who fell off before?
Thanks for reaching out! Book your FREE strategy call here: bit.ly/coach-call-now
ok nevermind
No reading, no scoring, no answer to the question that was asked. The lead knows it is a bot in one message.
Human setter
Sounds right, arrives too late
Lead lost
11:04 PM
saw your 12 week post. do you take people who've fallen off before?
12 hours pass
11:12 AM
Hey! So sorry for the slow reply, crazy morning. Yes we absolutely do, want to jump on a call this week?
all good, I signed up with someone else last night
The reply was fine. The window was not. A warm lead at 11pm is a cold one by breakfast.
Bookyn
Reads, qualifies, books. In your voice.
Booked
11:04 PM
saw your 12 week post. do you take people who've fallen off before?
yeah, that's most people honestly. what usually trips you up?
start strong then work gets busy around week 3. done 2 programs before, neither stuck
Objection: trust · match 78
week 3 is where both of those probably went. that's the bit i'd build around for you. want to talk it through properly?
yeah go on then. thursday?
thursday 6pm works. invite's on its way
11:09 PM · booked in 5 minutes
Thu 6:00 PM on your calendar, invite sent by email and back into the DM. You read the transcript over coffee.
Straight answers

Before you connect anything.

Do I have to configure all of it before it works?+
No. The setup wizard covers what the AI needs to hold a sensible conversation, and everything else is optional depth you add when you have a reason to. A coach who fills in their offer and connects Instagram has a working setter.
What happens to conversations already in my inbox?+
Bookyn pulls your existing DM history when you connect, so it starts with context rather than from zero. It also reads the messages you wrote yourself to learn how you write.
Can it send something I would not have sent?+
In Co-Pilot, no: nothing sends without you pressing send. In Autopilot it sends on its own, inside the rules you set, and you can take over any conversation mid-thread.
What if I change my mind about the wording?+
Thumbs up and down on any reply lean the setter toward or away from that style. They are preferences, not bans, so one bad reply does not permanently remove a phrasing that works elsewhere.

Fifteen minutes from here.

Claim a founding spotsee plans