Legal

Terms of Service

Last updated: 12 October 2026

1. Description of Service

Bookyn is an AI-powered Instagram DM automation platform designed to help coaches and service providers manage lead conversations, qualify prospects, and book sales consultations via Instagram Direct Messages. By accessing or using Bookyn, you agree to be bound by these Terms of Service.

2. Eligibility

You must be at least 18 years old and have a valid Instagram Business or Creator account to use Bookyn. By using the Service, you represent and warrant that you meet these requirements and have the legal capacity to enter into this agreement.

3. User Accounts

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately at hello@bookyn.co of any unauthorised use of your account. We reserve the right to suspend or terminate accounts that violate these Terms.

4. Teams

The account owner is responsible for everyone they invite, and for removing access when someone leaves.

5. Integration with Third-Party Services

Bookyn integrates with Meta's Instagram API, Anthropic's Claude AI, Calendly, Google Calendar and HighLevel, our payment provider, our email provider, our voice and transcription providers, and any webhooks or tools you connect. A current list of service providers is in our Privacy Policy and at bookyn.co/subprocessors. Your use of these integrations is also subject to the respective third-party terms of service and privacy policies. We are not responsible for the actions or policies of these third parties. In particular, our use of Instagram's API is subject to Meta's Platform Terms and Developer Policies.

6. Data Processing and Use

By using Bookyn, you authorise us to access, process, and store Instagram Direct Messages and related conversation data on your behalf for the purpose of providing the Service. This includes using conversation data to generate AI-drafted responses, qualify leads, and facilitate bookings. We handle this data in accordance with our Privacy Policy. You retain ownership of your conversation data and may request deletion at any time.

7. Data Protection

  1. Roles. For the information of people who message your account ("Lead Data"), you decide why and how it is processed, and Bookyn processes it on your behalf to provide the Service. Our Privacy Policy explains how we handle all personal information.
  2. Your responsibilities. You must:
    1. have a privacy policy that tells your leads you use an AI-assisted messaging service and third-party providers;
    2. have a lawful basis, and any consent required, for Bookyn to process Lead Data on your behalf, including health information leads volunteer and any information in documents you upload;
    3. not use Bookyn to deliberately collect sensitive information, target people under 18, or make decisions about anyone's eligibility for credit, insurance, housing or employment;
    4. only upload voice recordings of yourself, given with your own consent; and
    5. respond to requests from your leads about their information. We will help you where we reasonably can.
  3. Our responsibilities. We will:
    1. process Lead Data only to provide and support the Service and as you instruct through the Service;
    2. keep it confidential and protect it with reasonable security measures;
    3. not sell it, use it for advertising, combine it with other customers' data, or use it, or allow our providers to use it, to train AI models;
    4. use only the service providers listed in our Privacy Policy, and give you at least 30 days' notice before adding one that processes Lead Data, so you can object or cancel;
    5. notify you without undue delay, and within 72 hours where practicable, after becoming aware of a breach affecting your Lead Data;
    6. help you respond to access, correction and deletion requests; and
    7. delete Lead Data within 30 days after you delete it or close your account, except where we must keep it by law.
  4. International transfers. Lead Data is stored in Australia and processed by providers in the countries listed in our Privacy Policy. If you are in the EU or UK, the Standard Contractual Clauses apply to transfers on request.
  5. Meta. Both of us must comply with Meta's Platform Terms in processing Instagram and Facebook data.

8. User Responsibilities and Acceptable Use

You agree to use Bookyn only for lawful business purposes and in compliance with Instagram's Community Guidelines, Meta's Platform Policies, and all applicable laws. You must not use Bookyn to send spam, unsolicited messages, or misleading content. You are responsible for ensuring your use of AI-generated messages complies with applicable consumer protection and marketing laws in your jurisdiction. You must not attempt to reverse engineer, scrape, or misuse the platform. You must not use Bookyn to: send messages outside Instagram's messaging windows except as permitted by Meta; send unsolicited bulk messages; harass, discriminate against or mislead anyone; or upload content or personal information you don't have the right to use.

9. AI, Automation and Your Messages

Bookyn uses artificial intelligence to write messages. In Co-Pilot a person writes and sends, with a draft from Bookyn only when asked; in Autopilot Bookyn sends messages in your name without review. You choose the mode for each conversation, and you are responsible for every message sent from your account, whatever the mode. AI output can be inaccurate or inappropriate, so check your Playbook, test your setter before going live, and review conversations regularly. Bookyn must not be used to give medical, legal, financial or other regulated advice, and you must make sure claims about your results and offer are true.

AI disclosure. You choose how your assistant answers when asked whether it is automated. You must comply with every law and Meta policy that requires automated messaging to be disclosed, including laws such as California's B.O.T. Act. You must not use Bookyn to deny being automated where that would mislead someone or break the law. Bookyn may change default settings or require disclosure where we believe the law requires it.

10. Data Accuracy and User Control

While we strive to maintain accurate lead data and conversation records, Bookyn does not guarantee the accuracy, completeness, or timeliness of any data processed through the platform. You are responsible for verifying the accuracy of any lead information and for maintaining appropriate records in accordance with your own business practices.

11. Fees and Payments

Access to Bookyn is provided on a subscription basis. Fees are charged in advance for each billing period, and your subscription renews each billing period until you cancel it from your account settings or by emailing hello@bookyn.co. Whether a fee is refunded is subject to your rights under the Australian Consumer Law and, for founding accounts, to section 12. Founding accounts are billed as set out in section 12, which applies where it differs from this section. We will give you at least 30 days' notice before a price change takes effect, and you may cancel before it takes effect without a fee. Continued use of the Service after a price change takes effect constitutes acceptance of the new pricing.

12. Founding Coach Offer, 3-Call Guarantee and Billing

This section applies to accounts on the Founding Plan. Where it differs from the rest of these Terms, this section applies.

  1. Definitions. In this section:

    • Founding Plan means the Bookyn plan sold under the Founding Coach offer.
    • Go-Live Date means the date Bookyn is connected to your Instagram account and begins replying or drafting replies, normally during your kickoff call.
    • Guarantee Period means the 30 days starting on the Go-Live Date.
    • Qualified Call means a sales call that (a) Bookyn booked on your connected calendar, either on Autopilot or through a Co-Pilot draft you approved; (b) is with a lead who scored 70 or higher on Ideal Client Match when the call was booked and who met the qualification criteria recorded in writing at your kickoff; and (c) the lead attended. You can mark a call as "attended" or "no-show" in your dashboard. If a call is not marked within 7 days after we send you a reminder, it is treated as attended.
    • Billing Start Date means the date your 3rd Qualified Call is confirmed as attended.
  2. Founding offer availability. The Founding Plan is limited to 5 accounts, one per business. It is available until 11:59 pm Sydney time on 31 October 2026, or until all 5 places are taken, whichever is first.

  3. Founding price. You pay nothing before the Billing Start Date. When your 3rd Qualified Call is confirmed, we will email you. Your first charge of US$137 is taken 7 days later, which gives you time to cancel first if you wish.

    The Founding Plan costs US$137 per month for 12 monthly billing periods, then US$497 per month until you cancel. We will email you at least 30 days before your price changes to US$497. Prices are in US dollars and exclude any tax we are required to collect, which is shown at checkout where it applies.

    The founding price is personal to your account. It does not transfer, and it does not return if you cancel and rejoin.

  4. Reply allowance and overage. The Founding Plan includes 9,000 reply credits per billing month, which is about 700 AI replies at the cost we measure (about 70–115 conversations). Your dashboard shows the credits as they are used. Replies above the allowance use prepaid reply credits at $0.10 per extra reply, bought in Billing by hand or by auto-refill you switch on. We never charge for credits without your instruction. With no credits left, Autopilot stops replying and new messages wait for you in the Inbox, handed to you, until credits land or the month resets. There are no fees per booked call. We will email you when you reach 80% of your allowance, and again when your replies run out.

  5. The 3-Call Guarantee: what we promise. If fewer than 3 Qualified Calls attend within the Guarantee Period, you pay nothing for that period. We keep providing the Founding Plan at no charge until your 3rd Qualified Call attends or you cancel, whichever comes first.

    What you must do for the guarantee to apply. You must:

    • receive at least 20 new inbound DM conversations per week on the connected account, as shown in your dashboard;
    • review and approve your voice profile within 24 hours of your kickoff call; and
    • keep your Instagram account and calendar connected, and keep Bookyn active: on Autopilot, or with Co-Pilot drafts a person sends within Instagram's messaging windows: 24 hours, or 7 days when the person sends it as a human agent.

    If a condition is not met, we will tell you in writing which one. We may still extend the Guarantee Period at our discretion.

    How to claim. You do not need to do anything. Billing simply does not start until the Billing Start Date. For questions, contact us using the details at the end of these Terms.

    Costs. The guarantee costs you nothing to use.

    What you keep. The scripts and objection playbook we create for you are yours to keep, whether or not you stay.

  6. Changes to price or terms. We will not change your price, the overage rate or these offer terms without giving you at least 30 days' written notice. You may cancel before a change takes effect, with no fee. The founding price for your first 12 billing periods will not change.

  7. Cancellation. You can cancel at any time from your account settings or by emailing hello@bookyn.co. Cancellation takes effect at the end of the current billing period. There is no cancellation fee, and nothing is charged if you cancel before the Billing Start Date.

  8. Your rights under the Australian Consumer Law. The benefits given to you by the 3-Call Guarantee are in addition to other rights and remedies you have under a law in relation to the services to which the guarantee relates.

    Our services come with guarantees that cannot be excluded under the Australian Consumer Law. For major failures with the service, you are entitled:

    • to cancel your service contract with us; and
    • to a refund for the unused portion, or to compensation for its reduced value.

    You are also entitled to be compensated for any other reasonably foreseeable loss or damage. If the failure does not amount to a major failure you are entitled to have problems with the service rectified in a reasonable time and, if this is not done, to cancel your contract and obtain a refund for the unused portion of the contract.

  9. Who gives the guarantee. The 3-Call Guarantee is given by:

    • Legal entity: D'Cruz Group Pty Ltd trading as Bookyn
    • ABN: 68 689 883 681
    • Business address: [CONFIRM: business address]
    • Phone: [CONFIRM: phone number]
    • Support email: hello@bookyn.co

13. Intellectual Property

All intellectual property in the Bookyn platform, including software, designs, algorithms, and documentation, remains the exclusive property of D'Cruz Group Pty Ltd trading as Bookyn. You are granted a limited, non-exclusive, non-transferable licence to use the Service for the duration of your subscription. You may not copy, modify, distribute, or create derivative works from our platform without prior written consent.

14. Termination

You may cancel your subscription at any time from your account settings or by emailing hello@bookyn.co. Cancellation takes effect at the end of the current billing period, and there is no cancellation fee. Founding accounts are not charged if they cancel before the Billing Start Date defined in section 12. We may suspend or terminate your access if you breach these Terms, violate Meta's policies, engage in harmful conduct, or fail to pay applicable fees. We will provide at least 14 days' notice before terminating accounts in good standing, except where immediate termination is necessary to prevent harm or comply with legal requirements. After cancellation or termination you have 30 days to export your data. After that we delete it as set out in our Privacy Policy and Data deletion page. Unused prepaid reply credits are not refundable except where we end your account without cause, or where the Australian Consumer Law requires a refund.

15. Limitation of Liability

Subject to your rights under the Australian Consumer Law, and to the maximum extent permitted by law, Bookyn and D'Cruz Group shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or business opportunities, arising from your use of the Service. Our total liability for all claims is limited to the greater of the fees you paid us in the 12 months before the claim and US$100.

16. Indemnification

Subject to your rights under the Australian Consumer Law, and to the maximum extent permitted by law, you indemnify Bookyn against third-party claims to the extent they arise from your breach of these Terms or of law, content you send or upload, or your Playbook settings. Your liability under this indemnity is reduced to the extent Bookyn caused or contributed to the loss.

17. Changes to the Service

We may improve, modify, suspend, or discontinue aspects of the Service. Where a change removes or materially reduces something your subscription includes, we will give you at least 30 days' notice before it takes effect, and you may cancel before then without a fee. Continued use of the Service after a change takes effect constitutes your acceptance.

18. Changes to These Terms

We may update these Terms. We will give you at least 30 days' notice of a change, by email or through the platform, before it takes effect, and you may cancel before then without a fee. Your continued use of Bookyn after the effective date of a change constitutes acceptance of the updated Terms.

19. Governing Law

These Terms are governed by the laws of Queensland, Australia. Any disputes arising from these Terms or your use of Bookyn will be resolved in the courts of Queensland, Australia, and you consent to the exclusive jurisdiction of those courts.

20. Relationship with Meta Platforms

Bookyn is an independent service and is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. Our use of Instagram's API is subject to Meta's Platform Terms. We comply with Meta's data use restrictions and do not use Instagram data for purposes beyond those disclosed to users and approved by Meta.

21. Meta, Availability and New Features

We don't control Meta. Meta may change, restrict or withdraw API features, messaging windows or approvals, or restrict your account, and we are not responsible for Meta's actions. Following Bookyn's settings does not guarantee your account won't be restricted. We aim to keep Bookyn available but don't guarantee uninterrupted service. Features marked "Coming soon" are not part of your subscription until they are released.

22. General

  • These Terms, together with the Privacy Policy, are the whole agreement between us.
  • If a part is unenforceable, the rest continues.
  • You may not transfer your account without our consent; we may transfer these Terms if the business is sold, and we will notify you.
  • Neither of us is liable for delays caused by events beyond our reasonable control.
  • We send notices by email to the account owner, and you send them to hello@bookyn.co.
  • Sections about liability, indemnity, data and fees survive termination.
Contact

Questions about these Terms: D'Cruz Group Pty Ltd trading as Bookyn · hello@bookyn.co · bookyn.co

ABN 68 689 883 681 · [CONFIRM: business address] · [CONFIRM: phone number]